I spent almost a decade as the right hand to Donald Miller as the COO of StoryBrand.  One of the big paradigm shifts in the StoryBrand 7-part framework is the idea that your brand is not the hero of the story. Your customer is the hero and you are the guide. You’re Yoda and your customer is Luke Skywalker. There’s something unique about the guide role and it’s counterintuitive to how most people show up in their lives and careers. What’s being the guide all about? Simply put, it’s about helping others win. Someone I’ve learned a lot from in my life in this regard is Donald Miller. He has been a guide to the millions of people who’ve read his books and have learned from him the past couple of decades as a writer and thought leader. If you want to build a winning team, you need your team to show up motivated to help others win. Buy a copy of Don’s latest book "Hero on a Mission": https://amzn.to/3LDCVy4 Order your copy of my new book, "The Secret Society of Success" today: https://amzn.to/3kPlbVw