From how you define success to the limits that you set yourself, it’s liberating to know that you have a huge amount of control over your branding journey. As we recap our episode featuring Hal Elrod, this key theme appears throughout our conversation — that you’re in the driver’s seat. Our first takeaway centers on how Hal is the poster-child for successful self-publishing, a path that is not recommended by conventional wisdom, which stresses the importance of traditional publishing. Following this, we discuss Hal’s insights into how you’re in charge of your internal-world, along with what making an impact means to you. We then reflect on Hal’s journey and how he survived a horrific accident, helping him to develop his positive and grateful outlook. While tracking the business steps he took, we highlight how Hal’s consistent hard work eventually led to skyrocketing book sales. Near the end of the episode, we explore the strategy of building a community around your message, and how your community can end up being your greatest salesforce. Tune in to hear more of our top takeaways from our incredible discussion with Hal.