After reviewing my critique of Donald Miller's StoryBrand SB7 framework, I realized I wasn't clear enough on one aspect: What's the difference between being The Guide vs. a guide?  
StoryBrand positions you (the business) as The Guide. You are the one guiding your customer along their journey and providing the transformation necessary to reach their dream state. You're in the league of Morpheus, Merlin, and Yoda.  
Or are you?  
In this episode, I define The Guide archetype, explain what types of businesses fall into this category, and identify what distinguishes The Guide from a guide. You will learn if positioning yourself as The Guide is the right brand strategy for your business, or if you should show up as a guide. Knowing this information will allow you to speak to your customer properly within their story and form an authentic relationship.

SOURCES AND REFERENCES

Building a StoryBrand by Donald Miller
Movies referenced: The Matrix (1999), Spectre (2015), Hunger Games (2015)


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