I recently talked about busting the short attention span myth by creating engaging content, but didn’t dive into how to do it.  So, today I’m answering the big question: How do you create emotionally engaging content? How do you transform your material from a boring list of information into a powerful, meaningful human story?
It starts with identifying the controlling idea and primal theme.
In this episode, you’ll learn how to choose them and utilize both to build a sticky message your audience will internalize.  Whether you’re a marketer, business owner, or storyteller, this episode will help you make smarter decisions about what to include in your story to make the impact you want in the world.

CONNECT WITH BRYCE AT MCNABB STORYTELLING

Turn Strangers Into Advocates [FREE Guidebook]
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