Tom Ruwitch is the Founder and President of Story Power Marketing. He helps clients transform content from ignored to adored, turn marketing from frustrating to fun, and convert results from subpar to superb. Tom is a master storyteller and helps coaches, consultants, and thought leaders power up their stories so they can captivate prospects and inspire them to buy. Key Takeaways:Email marketing has stayed relevant even throughout the emergence of many new social media networks. Young people may not spend as much time on email, but one day, they will have to use it when they have jobs. The fact is that even signing up for social media will require you to have an email. Email is reliable reach, it is real estate. You control the message and you control who receives it. There’s no algorithm that decides who gets to see what you put out. You have an important message to put out there that will be helpful to a lot of people. Make your message readable to your audience by talking about a story. The story must be about your clients and their emotional journey. Understand their needs all the way down to the individual level and connect with them through storytelling. You must star in your own stories. Even if it is about other people, telling an anecdote that’s connected to a promise and a lesson is very powerful and creates a connection with your audience. It also allows them to see you as genuine, relatable, and therefore, likable. People connect and interact with people that they know, like, and trust.  “Lots of people will tell you that email marketing is dead or email marketing is not working as well and got to be on TikTok or Instagram or wherever it may be. Email marketing is working as well as ever.” “When we're talking about a story, we're not talking about you and your story. It's all about your prospect, your audience, your client, your follower, your donor, and their story, what is their emotional journey?” “You have to stand out and you do that when people know, like, and trust you - when they like you and your personality, and this kind of storytelling and content.” - Tom Ruwitch Reach out to Tom Ruwitch at:Website: https://storypowermarketing.com/LinkedIn: https://www.linkedin.com/in/tomruwitch  Ask for and receive all you want need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.  Get your free starter kit today at www.theinfluentialnonprofit.com Book your quickie intro call with Maryanne here!  Connect with Maryanne Dersch: maryanne@courageouscommunication.com