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The Importance of Customer Testimonials | Tour Guide Content Strategy

The Importance of Customer Testimonials | Tour Guide Content Strategy

FromStorytelligent | Brand Storytelling with Bryce McNabb


The Importance of Customer Testimonials | Tour Guide Content Strategy

FromStorytelligent | Brand Storytelling with Bryce McNabb

ratings:
Length:
32 minutes
Released:
Apr 4, 2022
Format:
Podcast episode

Description

Do you want to build more validation, social proof and credibility for your business?  
Start using customer testimonials. 
In this episode, I cover the levels of customer testimonials (you can start with just a quote!), why they’re superior to a promo video, my tour guide strategy, and how to pick the best subjects for your video.  
If you’re ready to start using video for marketing, consider starting with a customer testimonial. While you entertain potential customers with a story, they’ll learn all about your business, form a connection, and internalize your message.

CONNECT WITH BRYCE AT MCNABB STORYTELLING

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Released:
Apr 4, 2022
Format:
Podcast episode

Titles in the series (40)

Storytelligent is a brand storytelling podcast that helps purpose-driven marketers and business leaders leverage the power of myth to build iconic brands. Get out of the marketing echo chamber of flashy tactics and false promises and start telling authentic stories with lasting impact. Bryce McNabb, Emmy Award-winning director of McNabb Storytelling equips you with the mechanics of story to simplify your marketing, branding, and content strategy. Learn how to use brand storytelling to increase your brand value and connect with your audience on a deeper level.