24 min listen
B2B versus B2C Marketing | How to Sell Brand Storytelling in a B2B Context
B2B versus B2C Marketing | How to Sell Brand Storytelling in a B2B Context
ratings:
Length:
31 minutes
Released:
Nov 15, 2021
Format:
Podcast episode
Description
When you watch a B2B ad, what are they really selling you?
It’s not a new CRM or cutting-edge system to manage inventory. They’re selling security. They’re promising this tool will keep your doors open, your payrolls met, and your future business success.
What about B2C? Are they trying to sell you security….or something else?
Today I'm diving into the differences between B2C and B2B marketing. Which emotional buttons are they pushing and why does it make sense? How should you construct your marketing to make sure you push that button every time? Plus, if you’re in B2B, you’ll learn why brand storytelling is paramount to your success and how to sell it to your CMO or CEO.
CONNECT WITH BRYCE AT MCNABB STORYTELLING
Turn Strangers Into Advocates [FREE Guidebook]
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It’s not a new CRM or cutting-edge system to manage inventory. They’re selling security. They’re promising this tool will keep your doors open, your payrolls met, and your future business success.
What about B2C? Are they trying to sell you security….or something else?
Today I'm diving into the differences between B2C and B2B marketing. Which emotional buttons are they pushing and why does it make sense? How should you construct your marketing to make sure you push that button every time? Plus, if you’re in B2B, you’ll learn why brand storytelling is paramount to your success and how to sell it to your CMO or CEO.
CONNECT WITH BRYCE AT MCNABB STORYTELLING
Turn Strangers Into Advocates [FREE Guidebook]
YouTube
Website
Released:
Nov 15, 2021
Format:
Podcast episode
Titles in the series (40)
What is Brand Storytelling? | A Messaging Strategy to Build Brand Value by Storytelligent | Brand Storytelling with Bryce McNabb