Last week I introduced you to my 5-step brand story framework. BUT -- I
failed to put it in context and show you what a brand story looks like.

That's exactly what I'll be doing in this episode. Because a common
misconception regarding brand stories is that companies believe it's
"their" story. So I wanted to help give you a solid understanding of:
- what a brand story is
- the two parts of your brand story
- and which part you need to tell first.

Then we listen to a clip from a workshop led by Larry McEnerney, the
former head of the University of Chicago's Writing program, as he
brilliantly delivers the program's brand story, and I show you how it
lines up with my 5-step framework.

And I have a special announcement! I've put together my first course:
Crafting an Authentic Customer Testimonial. This course will train you
on the foundation of brand storytelling, and teach you my Emmy-winning
formula.
Register here: https://brycemcnabb.com/course



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