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How Stories Add Value | Increase Your Brand’s Value through Storytelling with Emotional Deltas

How Stories Add Value | Increase Your Brand’s Value through Storytelling with Emotional Deltas

FromStorytelligent | Brand Storytelling with Bryce McNabb


How Stories Add Value | Increase Your Brand’s Value through Storytelling with Emotional Deltas

FromStorytelligent | Brand Storytelling with Bryce McNabb

ratings:
Length:
25 minutes
Released:
Sep 9, 2021
Format:
Podcast episode

Description

Storytelling structure leverages emotion to create value.  
How much value?  
It could be as much as 3000%.  
Sounds too good to be true, right? That's why I took the time to explain the mechanics of how it works so you can use storytelling to maximize the value of your brand.  
In this episode, I present my theory on the origin of value, show you how to produce an emotional delta to create value, and even discuss how copywriting leads back to the foundations of storytelling.
REFERENCE

Significant Objects


CONNECT WITH BRYCE AT MCNABB STORYTELLING

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Released:
Sep 9, 2021
Format:
Podcast episode

Titles in the series (40)

Storytelligent is a brand storytelling podcast that helps purpose-driven marketers and business leaders leverage the power of myth to build iconic brands. Get out of the marketing echo chamber of flashy tactics and false promises and start telling authentic stories with lasting impact. Bryce McNabb, Emmy Award-winning director of McNabb Storytelling equips you with the mechanics of story to simplify your marketing, branding, and content strategy. Learn how to use brand storytelling to increase your brand value and connect with your audience on a deeper level.