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The Difference Between Brand Storytelling and Your Brand Story

The Difference Between Brand Storytelling and Your Brand Story

FromThe Business of Being You


The Difference Between Brand Storytelling and Your Brand Story

FromThe Business of Being You

ratings:
Length:
17 minutes
Released:
Sep 2, 2022
Format:
Podcast episode

Description

Ever wondered what your Brand Story actually is? And whether it's the same thing as Brand Storytelling? This episode is here to clarify exactly that, along with a workflow to help you start infusing stories into your business content.

In this episode you'll learn:
- What a brand story is
- What brand storytelling is
- The 3 reasons you MUST tell stories in business
- The science behind why storytelling works
- How storytelling makes you uncopyable
- 2 methods for coming up with story ideas in your content
- How I can help you with your story workflow

Links mentioned in this episode:
TED Talk: The Magical Science of Storytelling
Brand Message Intensive-----

Useful Links:
Join The Email Crew
Check out The Content Chronicle
Released:
Sep 2, 2022
Format:
Podcast episode

Titles in the series (19)

Welcome to the Story by Design Show - hosted by Becky Lloyd Pack, a Brand Message expert using her storytelling superpowers for good to help purpose-led women learn how to express their value and offers clearly so that they can get paid for their passion. On this podcast, you can expect a selection of trainings, reflections and the occasional interview with complimentary experts so you can learn to grow your business on your terms. If you're using online content creation to communicate what you do... your life is about to get so much easier!