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#85: Are You Cannibalizing Your Keywords?

#85: Are You Cannibalizing Your Keywords?

FromDuo On Air Podcast


#85: Are You Cannibalizing Your Keywords?

FromDuo On Air Podcast

ratings:
Length:
12 minutes
Released:
Sep 18, 2023
Format:
Podcast episode

Description

In this episode, we dive deep into the hidden world of Keyword Cannibalization: a sneaky SEO mishap where multiple pages on your site are unintentionally competing for the same search terms. Think this might be you? You might be doing it without even realizing!
Join us as we:
Define what Keyword Cannibalization is and why it's more harmful than you think.
Share real-life examples
Offer insights on aligning content with search intent and how to ensure different pieces of content are serving unique purposes.
Present 3 critical questions to help you audit your content and spot potential overlap.
Offer actionable tips to steer clear of this pitfall in the future.

By the end, you'll be equipped to create content that's not just keyword-savvy but also laser-focused on user intent. And remember, it's not about keyword repetition; it's about value. Tune in and level up your content game! ?
 
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/how-to-avoid-keyword-cannibalization
Instagram: https://www.instagram.com/duoonairpodcast/
Released:
Sep 18, 2023
Format:
Podcast episode

Titles in the series (100)

Looking for a business mentor? How about help with your organic marketing skills? Or maybe advice about how to navigate this whole small business world? This Duo’s got you covered. Welcome to the Duo On Air Podcast, hosted by seasoned marketers and expert educators Abbey Oslin and Courtney Petersen. Every bite-sized episode is packed with actionable lessons about all things business ownership and organic marketing, from SEO, to social media strategy, to branding—and there may or may not be the occasional rant about our fur babies or our favorite happy hour spots. Inside each episode you’ll get step-by-step strategies answering some of the biggest organic marketing questions like how to optimize your website for Google and how to drive more engagement on Instagram. Be sure to tune in for an authentic look at what it’s really like to own and operate a boutique marketing agency with your best friend! Let’s Duo This!