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#97: How To Market Your Business With Data in 2024

#97: How To Market Your Business With Data in 2024

FromDuo On Air Podcast


#97: How To Market Your Business With Data in 2024

FromDuo On Air Podcast

ratings:
Length:
44 minutes
Released:
Dec 11, 2023
Format:
Podcast episode

Description


Joining our podcast today is on of our past SEO students, Rachael Woods from Woods MarCom. She specializes in bringing her clients the best data-driven marketing strategies. Of course Abbey's nerdy SEO self was thinking, “Heck yes, bring on the data!”
 

In this episode, we talk about the importance of a customer research strategy and how it can impact where you spend time marketing your business. As always, we promise to remove the jargon and give you some simple strategies to get started. Let’s dig in together and start thinking differently about our 2024 marketing strategy. 
 
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/customer-research-strategy
Instagram: https://www.instagram.com/duoonairpodcast/
Released:
Dec 11, 2023
Format:
Podcast episode

Titles in the series (100)

Looking for a business mentor? How about help with your organic marketing skills? Or maybe advice about how to navigate this whole small business world? This Duo’s got you covered. Welcome to the Duo On Air Podcast, hosted by seasoned marketers and expert educators Abbey Oslin and Courtney Petersen. Every bite-sized episode is packed with actionable lessons about all things business ownership and organic marketing, from SEO, to social media strategy, to branding—and there may or may not be the occasional rant about our fur babies or our favorite happy hour spots. Inside each episode you’ll get step-by-step strategies answering some of the biggest organic marketing questions like how to optimize your website for Google and how to drive more engagement on Instagram. Be sure to tune in for an authentic look at what it’s really like to own and operate a boutique marketing agency with your best friend! Let’s Duo This!