The search experience has been relatively the same for many years. You turn to Google to find an answer to a question. You then get served a bunch of articles. Next, you pick which ones you want to read and ta-da you’ve got your answer. Sounds familiar, right?

 
But soon, everything about this experience is going to change. In fact, if you use Bing, it already has with the integration of ChatGPT. Earlier this year, Google released what is  called the  “search generative experience,” or SGE. This is where select users who opt-in or have been invited, can interact with their experimental version of search that displays AI-generated responses (from their own ai tool called BARD) above the old school list of results.
 

This announcement has caused a lot of fear. Does blogging even matter anymore? Is SEO going to be obsolete? Let’s talk about it.
 

Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/search-experience-is-changing
Instagram: https://www.instagram.com/duoonairpodcast/
#57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/
#59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/