11 min listen
#114: We Ran Paid Ads... Here's What Happened
ratings:
Length:
31 minutes
Released:
Apr 8, 2024
Format:
Podcast episode
Description
We're stepping into uncharted territory – yes, we’re talking about paid ads! As your go-to Duo for all things organic marketing, we've always navigated growing our business without spending a penny on ads. But guess what? We decided to shake things up a bit.
Join us as we spill the beans on our first-ever dive into paid advertising for our recent course launch, SEO on Tap. We’re sharing the behind-the-scenes and nitty-gritty of the campaign, from the set up to the results. Plus learn why having a solid organic foundation is crucial before you even think about opening your wallet for ads.
? What’s Inside This Episode:
Our "Why" behind venturing into paid ads
The ins and outs of our strategy: What worked, what didn’t, and why video content might just be your new best friend ?
The surprising power of freebies in converting ad views into tangible leads
Behind-the-scenes data: a cost-per-lead that will make your jaw drop! ?
Our evolving relationship with paid ads and how it fits into the Duo strategy moving forward. ?
We're laying it all out there – the successes, the lessons, and the unexpected twists. Whether you're ad-curious or a seasoned pro looking for a fresh perspective, there's something in this episode for you! ?
Show Notes: https://duocollective.com/blog/our-experience-running-paid-ads
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Join us as we spill the beans on our first-ever dive into paid advertising for our recent course launch, SEO on Tap. We’re sharing the behind-the-scenes and nitty-gritty of the campaign, from the set up to the results. Plus learn why having a solid organic foundation is crucial before you even think about opening your wallet for ads.
? What’s Inside This Episode:
Our "Why" behind venturing into paid ads
The ins and outs of our strategy: What worked, what didn’t, and why video content might just be your new best friend ?
The surprising power of freebies in converting ad views into tangible leads
Behind-the-scenes data: a cost-per-lead that will make your jaw drop! ?
Our evolving relationship with paid ads and how it fits into the Duo strategy moving forward. ?
We're laying it all out there – the successes, the lessons, and the unexpected twists. Whether you're ad-curious or a seasoned pro looking for a fresh perspective, there's something in this episode for you! ?
Show Notes: https://duocollective.com/blog/our-experience-running-paid-ads
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Released:
Apr 8, 2024
Format:
Podcast episode
Titles in the series (100)
The Two Types Of Instagram Content You Need For Your Business: If you are a small business owner or entrepreneur looking to drive real growth on Instagram in 2022, here are the key two pieces of content you need in your social strategy. by Duo On Air Podcast