Everyone wants to have an authentic brand. Why? Customers can sniff out a fraud in an instant. They hate fake and will gladly spend their money (even more money) with companies who seem real, genuine, authentic. Basically, your longevity depends on being authentic.   

One way customers evaluate authenticity is through your video content. So, instead of telling you how to create an authentic brand film - I’m going to explain how NOT to be authentic. In fact, I’m giving you five ways to guarantee it will suck. Pay attention. Are you using any of these strategies now? These are all ways I’ve seen brand films go wrong and I want to spare you from being labeled “inauthentic.”

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