It sounds like a gimmick: brand storytelling.  But what does it actually mean?  And is it something you should be doing?  
Want to know a secret?  You’re already doing it.  
In this episode, I unpack the mechanics behind brand storytelling, dig into the risk we take when we don’t develop a brand strategy, and take a deep look at how stories are the fundamental building blocks of human communication and meaning creation.  
SOURCES AND REFERENCES 

Building a StoryBrand by Donald Miller
The Seven Basic Plots: Why We Tell Stories By Christopher Booker 
Jordan Peterson's model of meaning creation


CONNECT WITH BRYCE AT MCNABB STORYTELLING

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