Why are humans so captivated by stories?How come high performers across ALL industries focus on building three specific skills: communicating, storytelling, and selling?And how can we harness the power of storytelling in our own life, whether that’s to boost our business, get a promotion, build a social media following, get more conversions, or just be a great conversationalist?To answer these crucial questions I’m joined by Colin Boyd — an acclaimed coach who’s been sought out by some of the world’s top entrepreneurs and creatives (think: Amy Porterfield, Jenna Kutcher and so many more!) to refine their skills in speaking, storytelling, and selling.In this fascinating conversation, we dig into Colin's journey to becoming the go-to coach for top performers, debunk the myth that "selling is sleazy", decode what makes a great story (and why it’s such a powerful tool to build connection and make conversions), and learn how ANYONE can start telling better stories — even if right now, you don’t think you *have* any stories, or you’re worried your stories aren’t interesting enough.We also delve into the subject of confidence, breaking down the barriers that prevent many of us from expressing ourselves effectively. This conversation is packed with practical advice, compelling examples, and the tools you need to evolve as a communicator, storyteller, and seller. Whether you're an entrepreneur, a creative professional, a content creator, or simply someone looking to improve your communication skills, this conversation with Colin Boyd is stacked with priceless insider info that you simply cannot afford to miss.So if you’re ready to unlock the power of storytelling and authentic selling, and become a magnet of charismatic connection, then press play now... this one's for you!Head to www.melissaambrosini.com/525 for the show notes.Join my newsletter: www.melissaambrosini.com/newsletterFollow me on Instagram: @melissaambrosini Hosted on Acast. See acast.com/privacy for more information.