“I think today, if I look at the companies that are doing really well and kind of came out of nowhere, it's when their customer experience is 10 times better than the competition.”
If you run a b2b, there’s a high possibility that you’re already a customer of today’s Secret Leader, CEO and founder of HubSpot, Brian Halligan. Founded in 2006, HubSpot has grown to annual revenues of over half a billion dollars, 3000 employees, 70,000+ customers across 100 countries.
Brian is also an author of several fantastic books and has been named as one of the best CEOs for diversity and best CEOs for women, before it was trendy in tech. 
“Part of my mission in HubSpot isn't just to build a big successful company, but to build a company, my kid, and hopefully someday my grandkids, will be proud of and brag about.”
In the early days of HubSpot, Brian found culture an uninspiring topic and famously said, ‘Please, can we never have a chief people officer?’ But even successful startup leopards can change their spots. Brian is now a keen advocate for culture, firmly believing, ‘culture is how people make decisions when you're not in the room. Culture is how you scale.’
So to hear from the inbound marketing legend himself on topics ranging from customer experience to company culture, imposter syndrome to CEO support groups, don’t miss this incredible episode of Secret Leaders. 
We chat about:

The what and why of HubSpot

Never making the same mistake twice

Wartime mode vs peacetime mode

How to nail customer experience

HubSpot culture code

How to look after your mental health

Links:

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Marketing Lessons From The Grateful Dead

Want to receive our podcast on a weekly basis? Subscribe to our newsletter!