56 min listen
Vorsprung Durch Technik - Sir John Hegarty (BBH) tells us where that came from!
Vorsprung Durch Technik - Sir John Hegarty (BBH) tells us where that came from!
ratings:
Length:
62 minutes
Released:
Jul 13, 2017
Format:
Podcast episode
Description
Our guest this week is the advertising giant Sir John Hegarty. As the co-founder of ad agency BBH and creator of acclaimed campaigns for brands such as Levi’s, Audi, BA and Johnnie Walker, Hegarty has been a leader in the advertising industry for more than 50 years. In our interview with him he reveals some of his creative tricks (lose the headphones) and “when the world zigs, zag” – words which went on to become the BBH’s mantra.
Released:
Jul 13, 2017
Format:
Podcast episode
Titles in the series (100)
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