90 min listen
First and Loudest: The Marketing of Broadway - June, 2009
First and Loudest: The Marketing of Broadway - June, 2009
ratings:
Length:
60 minutes
Released:
Jul 15, 2009
Format:
Podcast episode
Description
Our guests - John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges - discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn't a hit, or that they don't like; the internet's influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether "Broadway" can be sold as a brand.
Released:
Jul 15, 2009
Format:
Podcast episode
Titles in the series (100)
Directing - June, 2006: Directing with Scott Elliott, Doug Hughes, Joe Mantello, John Rando, Leigh Silverman by ATW - Working In The Theatre