28 min listen
Celebrities and Fans
FromThe Bottom Line
ratings:
Length:
28 minutes
Released:
Oct 9, 2014
Format:
Podcast episode
Description
Social advertising: Evan Davis and guests discuss the growing power of celebrities, the rise of the money-making super-fans who "like" their products and the vloggers with consumer clout. How effective are these new social campaigns and how will they change the advertising industry?
Guests: Edwina Dunn, CEO Starcount; Dominic Burch, senior director marketing innovation and new revenue Asda; Robin Grant, co-founder We Are Social.
Producer: Rosamund Jones.
Guests: Edwina Dunn, CEO Starcount; Dominic Burch, senior director marketing innovation and new revenue Asda; Robin Grant, co-founder We Are Social.
Producer: Rosamund Jones.
Released:
Oct 9, 2014
Format:
Podcast episode
Titles in the series (100)
Leadership: Evan Davis and his guests discuss the essence of good leadership and dematerialisation. by The Bottom Line