Drew Hodges is a designer, strategist and founder of New York's SpotCo, a creative agency known for the iconic branding of Broadway shows Rent, Chicago, The Book of Mormon, Hamilton, and many more.

If you asked me what the one skill I think a modern day Producer should have, it’s marketing . . . which is why this podcast is a crucial one for you to listen to. Listen to Drew talk about . . .

His process for creating the art for a show.

What he thinks about research and focus groups. Are they the future? Or should you forget about ’em?

How Producers should work with their agencies, and how they shouldn’t.


Keep up with me: @KenDavenportBway
www.theproducersperspective.com 
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