24 min listen
Brand Storytelling Is About Empathy | The Methodology & Values of Brand Storytelling
Brand Storytelling Is About Empathy | The Methodology & Values of Brand Storytelling
ratings:
Length:
31 minutes
Released:
Jun 27, 2022
Format:
Podcast episode
Description
What exactly does brand storytelling include? What’s the purpose?
In this episode, I’m going to connect the dots from prior episodes and explain how brand storytelling is a methodology. It’s not merely cinematic marketing or telling stories all the time. It’s a marketing approach that covers the continuum from brand strategy (defining your story) to content marketing (telling that story). By using your customer’s story as an empathy tool, you can design a truly customer-centric brand built on loyalty and trust. Isn’t that what we all want?
CONNECT WITH BRYCE AT MCNABB STORYTELLING
Turn Strangers Into Advocates [FREE Guidebook]
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Twitter
Website
In this episode, I’m going to connect the dots from prior episodes and explain how brand storytelling is a methodology. It’s not merely cinematic marketing or telling stories all the time. It’s a marketing approach that covers the continuum from brand strategy (defining your story) to content marketing (telling that story). By using your customer’s story as an empathy tool, you can design a truly customer-centric brand built on loyalty and trust. Isn’t that what we all want?
CONNECT WITH BRYCE AT MCNABB STORYTELLING
Turn Strangers Into Advocates [FREE Guidebook]
YouTube
Website
Released:
Jun 27, 2022
Format:
Podcast episode
Titles in the series (40)
What is Brand Storytelling? | A Messaging Strategy to Build Brand Value by Storytelligent | Brand Storytelling with Bryce McNabb