The TalentCulture #TChat Show is back live on Wednesday, January 28, 2015, from 7-8 pm ET (4-5 pm PT). Last week we talked about how to manage the softer skills of your personal brand, and this week we're going to talk about how authentic storytelling in the workplace impacts talent strategies. Content marketing will no doubt be a 2015 buzzword. You create content to connect with customers, employees, and potential future employees and everything will be just dandy. Right? But while content is important, it’s not just about sharing content. It’s about sharing meaningful stories. People don't pay attention to most marketing messages. They pay attention to authentic stories, however. Authentic stories build community (think the TalentCulture #TChat community). And community includes people who tell stories by sharing their experiences, their purposes (or lack thereof) and by dreaming about a goal for the future. Authentic storytelling from leadership and employees impacts recruiting, retention and of course customer acquisition. Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as we learn about how authentic storytelling in the workplace impacts talent strategies with this week’s guest: Christoph Trappe, Career Storyteller and Journalist. Thank you to all our TalentCulture sponsors and partners: Dice, Hootsuite, SAP/SuccessFactors, GreatRated! of Great Place to Work, IBM Smarter Workforce, CareerBuilder, PeopleFluent, Fisher Vista and HRmarketer Insight.