The TalentCulture #TChat Show is back live on Wednesday, June 17, 2015, at its new time from 1-2 pm ET (10-11 am PT). Last week we talked about the art of candidate engagement, and this week we’re going to talk about how employee engagement empowers the employer brand. Spending ridiculous amounts of money to source sought-after skill sets and recruit top won’t get you very far when your employer brand has hit the skids. Meaning, if your current employees aren’t usually happy, even jazzed about working for your company, then that poison seeps into the groundwater and taints the wells around for miles and miles. This is why you must step up your branding game and empower your own employees to evangelize your company culture in an authentic, transparent way.  Energizing your employee base to truly engage, tell their stories, share their experiences and engage with potential employees is what empowers the brand. Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as we talk about the art of candidate engagement with this week’s guest: Stacy Zapar, Founder of Tenfold, and recruiting strategist, trainer & advisor. Thank you to all our TalentCulture sponsors and partners: Dice, Jibe, RecruitiFi, TalentWise, Hootsuite, IBM, CareerBuilder, PeopleFluent, Silkroad and HRmarketer Insight. Plus, we're big CandE supporters!