Is marketing merely a promotional channel for your business?
Or could it be something more?
Instead of reducing marketing to sales funnels, bait and switch tactics, underwhelming content and an unrelenting focus on lead generation….I’d like to offer you a different approach.  
Think about marketing as an extension or your core offering. It’s a way to add and enhance the value of your product and brand.  In this episode, I call out the nonsense of low quality lead magnets, discuss how to apply salesmanship to marketing (hint: relationships matter), give ideas for how to enhance the value of your offering through marketing, and offer a new way to see your marketing department: R&D. You will learn how costly it is to gain new customers, the economics behind why you should invest in your current customers, and why marketing is much more than a sales funnel.
SOURCES AND REFERENCES

The Lean Product Playbook
Statistics on Customer Retention and Acquisition


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