As a small business owner, you're unabashedly in business because you want to earn revenue. Often that means increasing prices in order to reach your realistic profit goals.  So how do you announce a price increase?  Reviewing what's out there, I found two strategies. One is to share your "why." The other is to associate your price increase with an increase in value. Each of these strategies assumes a story about you - and a backstory about your clients.  But...is that backstory accurate? Is there a better story to tell? Or do you need a story at all? In this episode you'll discover why these popular strategies can alienate your clients. This topic is controversial and I'd love to get your perspective. What do you recommend, as a marketer and as a client? Leave a comment and don't forget to subscribe! To learn more about finding your client's backstory, you can download my free guide here. Mentioned in the podcast: Episode #82 -  How to respond when someone projects their story intro your narrative  Apple Spotify Stitcher Other platforms Utpal M. Dholakia in Harvard Business Review Hubspot - Let Customers Know About A Price Increase  Forbes - Chris Kille article on price increases