“Every year I say I’m going to plan better. And it never happens.” “I make great plans. But I never seem to finish carrying them out.” “I’m a small business. My brand is ME…which means my planning is all about ME and what I’ll do. All the planning advice seems geared to big business.” How many times have you said that? If these scenarios resonate, you’re hardly alone.  Planning can seem like a useless exercise. We attend planning workshops, make notes on our calendars, match tasks to dates ...and then nothing happens. But as your business grows, you’ve probably been advised to get serious about planning. And yes, there IS a better way. In this episode, I share... ...3 reasons why most planning doesn’t work (especially for small businesses) ...3 reasons why storytelling is a surprisingly useful planning tool  ...3 types of stories you can use for realistic planning (with examples) ...Why and how each type of story works  ...How to create a reward that will motivate you through the hard slog RESOURCES  The 12-Week Year by Brian Moran and Michael Lennington Strategic Intensive Consultation for planning your business 90 Days To Complete Your Next Big Thing Video Course: How to research your client’s backstory (and understand their motivation)    If you liked this episode, don't forget to subscribe! Leave a rating and a review.