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Episode 49: The Marketing Mistakes Costing You $10,000 Per Month In Your eCommerce Business

Episode 49: The Marketing Mistakes Costing You $10,000 Per Month In Your eCommerce Business

FromThe Product Entrepreneur Podcast


Episode 49: The Marketing Mistakes Costing You $10,000 Per Month In Your eCommerce Business

FromThe Product Entrepreneur Podcast

ratings:
Length:
37 minutes
Released:
Sep 13, 2022
Format:
Podcast episode

Description

As long as marketing remains a mystery to you, you’ll struggle. Chasing random shiny-objects on the internet won’t work. Throwing spaghetti won’t work. The only thing that WILL work is to design a marketing strategy with scientific precision. In this episode, I explain why your marketing efforts aren't yielding the desired results. If you are looking to turn your product-based business into a well-oiled profit machine, you need to understand that marketing follows a very specific framework. And if you’re not following it, you’ll be banging your head against a revenue ceiling of your own making. Episode Highlights [01:20] Two scenarios that explain why your marketing is not working [03:30] Three keys to effective marketing [05:07] What faith can do [09:25] Three types of entrepreneurs [16:24] The difference that getting support makes [22:38] Four reasons why your marketing is not sticking Quotes "Three things have to happen when it comes to effective marketing: intentionality, being strategic, and being willing to work to make things happen."  "…the bridge between where I am today and where I want to be is faith, and I cannot know how to do something until I take that first step." "You must understand that faith will get you where you want to be. You must be willing to bet on yourself when you don't feel like doing it."  "Hope and hustle don't build empires. Instead, it's strategy, precision, and faith that actually build empires."  "…every time you're caught in the strategy, planning, and preparation to figure out the next best thing, you're trapped in perfectionism. So ask yourself, has perfectionism served you?"  "We're not used to investing in ourselves. That investment is an investment to save you time and money that you otherwise would have lost because you don't know what you are doing."  "…whatever you're resisting is what you're supposed to be doing because that is where your breakthrough will come from."  "…the reason your marketing isn't delivering results is that you're potentially telling your own story instead of your audience's."    Find out more! Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab Connect with Maureen on Instagram: Maureenmwangiofficial Join our incredible community - Product Entrepreneurs Who Scale Subscribe and rate our podcast on iTunes here. Android users can subscribe and rate our podcast on Spotify. Subscribe and rate our podcast on iTunes here.
Released:
Sep 13, 2022
Format:
Podcast episode

Titles in the series (99)

Launching, growing, and scaling a product-based business is daunting - from understanding production ,to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with buyers and distributors - every step of the way is challenging. Join Maureen Mwangi the Brand Growth Strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, as she tells you exactly the brand growth strategies big brands use to find their secret sauce, build a brand obsession, and maximize sales through solo episodes, curated guest experts across the beauty, fashion and food industry, and live consulting calls with her Product Profit Lab™ members!