If you're a coach. consultant, lawyer, accountant or other service professional, you know you're successful when your clients succeed.  That means the relationship works two ways.  In the classic hero's journey stories, the guide appears. Think of Cinderella and the fairy godmother. Cinderella didn't interview godmothers and choose the best one ("Home ball, she didn't follow instructions to leave right at midnight. She almost blew the whole opportunity. Unlike Cinderella's godmother, you have to screen your clients. You don't want to end up with a client who will hire you, not do the work, and then tell the world you're an incompetent consultant.  You can encourage clients who will be motivated when you tell a selling story. This episode shows you how to design a story to clarify exactly the kinds of clients you'd like to work with. You'll understand why the process is mutual - the client hires you and you choose your clients. RESOURCES: FREE - Discover what motivates your clients - Click here. Self-paced video course - Discover exactly how to discover your client's motivation. Click here. Self-paced video course - From Story-Telling to Story-Selling. Click here.