When you offer a professional service, people hire you because they see you as an authority.  So when you create content, your challenge is to get prospects to say, "They know their stuff!"   But a lot of business owners don't realize they're an authority ... or are afraid they'll come across as bragging.    The truth is...your clients want you to brag! And the surprising truth is: you don't have to write about yourself to be seen as an authority.  Get ready to learn how to position yourself as an expert ... with copywriting and storytelling.