36 min listen
How to Drive More Sales by Writing Content for REAL Customers with Will Shultz
FromStreamlined Solopreneur: Tips to Help Busy Business Owners Save Time
How to Drive More Sales by Writing Content for REAL Customers with Will Shultz
FromStreamlined Solopreneur: Tips to Help Busy Business Owners Save Time
ratings:
Length:
52 minutes
Released:
Jan 16, 2023
Format:
Podcast episode
Description
We’ve been told for years that creating an “ideal customer avatar” is the best way to understand your audience. But the truth is that’s just guessing on your part. Do you know how you actually get to understand your customers? Have customers! Talk to them, and then write content for them. That’s what Will Shultz recommends. And as a Sales and Marketing coach, he knows a thing or two.
Top Takeaways:
You need someone in-house to make your content. That’s how you’ll create great content that shows a deep understanding of your customer and their journey.
If you’re having trouble coming up with content, take what you’re creating for a specific client and generalize it. That way, you’ve written for someone. Chances are there are similar folks out there.
Don’t worry about giving too much away for free. You differentiate yourself by becoming trusted and valued. You do that by showing people you deeply understand their problems.
Show Notes:
Will Shultz
Will on Linkedin
Free Virtual Consulting Sessions
Upgrade 438
Join the Creator Crew
Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash
Top Takeaways:
You need someone in-house to make your content. That’s how you’ll create great content that shows a deep understanding of your customer and their journey.
If you’re having trouble coming up with content, take what you’re creating for a specific client and generalize it. That way, you’ve written for someone. Chances are there are similar folks out there.
Don’t worry about giving too much away for free. You differentiate yourself by becoming trusted and valued. You do that by showing people you deeply understand their problems.
Show Notes:
Will Shultz
Will on Linkedin
Free Virtual Consulting Sessions
Upgrade 438
Join the Creator Crew
Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash
Released:
Jan 16, 2023
Format:
Podcast episode
Titles in the series (100)
Episode 9: Zac Gordon & Javascript for WordPress: Sponsored by: Sucuri Brandbucket In this episode, Zac and I get deep about how he built his online learning course, Javascript for WordPress! We discuss the tools he used, coming up with content, and how often the best course of action is to pay the pr... by Streamlined Solopreneur: Tips to Help Busy Business Owners Save Time