There's a lot of confusion about branding for small businesses and solopreneurs. Your brand influences the stories you tell, the promises you make, and even the advice you give your clients. Cindy Bidar has achieved considerable success in a relatively short time frame. Her brand builds on her story archetype - the Role Model. Cindy didn't set out to brand with this archetype. But, like many successful businesses, her marketing consistently reflects this archetype. She shares personal stories to support her promise, "If I can do it, you can do it." Her decision to start her business was based on this principle. You'll enjoy Cindy's warm, down-to-earth style as we dig into her storytelling decisions and how she uses stories to build her marketing success.  Some highlights from the episode:  9:23 - how Cindy decides what to share and what to hold back on 11:48. “That’s my sweet spot!" 13:20 - Ask this question whenyou’re having trouble coming up with ideas for emailing your list (I've never heard this one before) 14:40 - "Best way to write interesting content? Do interesting things.”  15:30 - Uing Julia Cameron’s “artist date” to refilling the well 17:15 Deciding what to discuss and not discuss…alignment with her business 18:30 - Common story mistakes in email marketing (based on bad advice) 20:20 - What Cindy teaches that fit the role model archetype 21:30 - The heart of Cindy’s message about success…”If I could share just one thing…” 24:30 - When Cindy just got started: what was her guiding principle 30:00 - You don't want to hear, "That's not what I signed up for." 32:00 - The Big Takeaway   Website: CindyBidar.com Cindy's Membership Site (I'm a member) Learn about story archetypes here on this page. Julia Cameron - The Artist’s Way Dorie Clark - Entrepreneurial You   Dorie Clark - The Long Game Christina Hills  Connie Ragen Green  Consultation with Cathy Goodwin: The Strategic Intensive 90-Day "Get It Done" with Cathy Goodwin When you purchase through my links, I may receive a commission.