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134 Pull-the-plug stories: What happens if you quit?

134 Pull-the-plug stories: What happens if you quit?

FromStrategic Storytelling


134 Pull-the-plug stories: What happens if you quit?

FromStrategic Storytelling

ratings:
Length:
10 minutes
Released:
Mar 8, 2024
Format:
Podcast episode

Description

We have lots of stories of celebration, where people talk about their wins. What we need are more stories of pulling the plug.  For example, in this episode I talk about someone who decided not to get a drivers license. In a typical story, she'd try and try to pass the test. She'd spend hours studying.  But in this story the woman decides she won't bother. She'll move to a city where she can take a car or just ride public transit or even walk. A variation of this story is a "you can go home again" story. You can quit and then go back. The original idea for this story comes from research psychologist Barry Staw. You can read his ideas in this article from HBR.
Released:
Mar 8, 2024
Format:
Podcast episode

Titles in the series (100)

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!