12 min listen
132 Business Storytelling: 3 Business Stories You Don't Share With Your Clients
132 Business Storytelling: 3 Business Stories You Don't Share With Your Clients
ratings:
Length:
11 minutes
Released:
Jan 25, 2024
Format:
Podcast episode
Description
When we think of business storytelling, most business owners think of stories as a way to relate to clients - and certainly I encourage that direction. You can use stories to engage clients, explain a complex offer, communicate your value, and much, much more. In this episode, we’re going to talk about another way to use storytelling. We look at 3 ways to use stories to help plan your next steps and develop your strategy. These stories help grow your business, but you rarely share them with your clients. RESOURCES: Enter the conversation in your clients' mind: a self-paced video course Planning With Stories Workbook - A fun way to set goals you'll actually achieve - Click here. Podcast Episode on Finding your Backstory. Podcast Episode on Planning with Stories HBR article on Inspirational Stories Strategic Intensive: The 2-week sprint that can transform your marketing My website: http://CathyGoodwin.com
Released:
Jan 25, 2024
Format:
Podcast episode
Titles in the series (100)
013 How Your Small Business Can Use 3 Copywriting Superpowers To Get More Clients: More Persuasive Content Creation For Solopreneurs & Service-Based Businesses by Strategic Storytelling