When you're a business owner for a service-based business, the brand you are promoting is YOU. But if you're like many business owners, you lose clients every day because you're held back by fear of being seen as conceited and obnoxious. That's called FOB syndrome: Fear of Bragging.   The truth is, your clients want you to brag - but not by declaring how amazing and successful you are. They want you to reassure them you're an ethical, professional, approachable expert.  In this episode, you'll learn exactly how to do that by sharing the right kinds of stories. You'll also find some tips about increasing your self-confidence ... ideas you'll probably find surprising.  If you'd like to get hands-on training in Bragging 101, I have a very affordable course you can claim at  http://cathygoodwin.com/brag101