Creating your story is just the first part storytelling. You also need a way to tell your story.  As a business storyteller, your goal is to get listeners and readers involved in your story. They will see themselves in your story. They will want to jump in and join the story. Or realize "this isn't my story" and go elsewhere, saving you both some time. Learn more about storytelling when you download 17 Surprising Ways to Grow Your Business With Stories - free when you click here: http://mycopy.info/17ways Enjoy the podcast - and don't forget to leave a rating and a review, preferably on the Apple website.