It's really important to be innovative in your business.  Being innovative is one of the ways people realize you are credible. You've gone beyond the basics to develop your own framework or explain your ideas in a new way. But will you market yourself as an innovator? That's a different question. In this podcast we will ... ...explain the difference between innovation in business and innovation as an archetype ...show examples of business owners who are true innovators vs. those who innovate but brand differently ...explain why you may not want to market as an Innovator.  RESOURCES: The archetype framework (and how to decide which one is yours) My book on storytelling (available as an Amazon ebook) Another podcast: a Role Model archetype  Home study course: Brand yourself with storytelling