3 blogs to write when you are starting out in private practiceToday I'm talking about a topic which sort of surprises me that I'm talking about, because I often really don't like it when marketing experts come out with 20 blogs you need to write now for your private practice (for example) because I think that undermines the most important principle of marketing, which is that you have to write for your ideal clients, and they will be really different to your neighbour down the road's private practice ideal client, so I don't think you can come up with these generic topics that work for everybody. I think that's why we see a lot of really time consuming content marketing, on social media, blogs, podcasts, YouTube that is just too generic and really doesn't work, and doesn't speak to anybody. So it's really important you always bear that principle in mind, that you are creating content for your ideal client, and that does need to be quite a tight group of people. When I say ideal client, I mean the ideal client group, and that that should have some diversity within it, and you should have thought that through, so do go back to my podcast episode about the https://psychologybusinessschool.com/the-business-of-psychology/ideal-client-avatar-psychologists-therapists-marketing/ (ideal client) to understand fully what I mean when I say the ideal client if you've not listened to that one already. But the principle is that we don't try to market to everybody that could ever need a psychologist or a therapist; we only try to market to a tight group of people who need us, our expertise and our specialism, and that have something significant in common with each other. Usually that's a particular struggle that they are going through at a particular point in their journey as well. So if you haven't nailed that down yet, you really need to think about your specialism and your ideal client group before you create any marketing materials at all. It's the first thing you should do when you set out in private practice. Do go back and have a listen to a couple of episodes I've created on https://psychologybusinessschool.com/the-business-of-psychology/why-every-psychologist-and-therapist-needs-a-specialism/ (specialising) and the https://psychologybusinessschool.com/the-business-of-psychology/ideal-client-avatar-psychologists-therapists-marketing/ (ideal client group). We will also be running one of our free trainings again soon (I believe at the beginning of June, although the dates are to be confirmed) where we will be helping you to nail down your specialism if you haven't done that yet. So that's a bit of a spoiler, but I will be talking about that and giving you the opportunity to sign up for that over the next few weeks, but if you haven't got any idea on that so far, then go back and listen to those podcast episodes first. 
But that all being said, I do think that there are three blog posts that you should get up on your site as soon as you possibly can, when you are launching your website and launching your private practice. These are blog posts that give you ready made answers that you can give to either prospective clients who get in touch with you, or to people that you meet through your networking efforts, whether that's in person networking, whether that is hanging out in Facebook groups or other communities where your ideal clients are. These are three blog posts that are going to give you some ready-made answers so that you're not always having to think from scratch, but also so that you're encouraging people to come over and check you out on your website. They're very useful pieces of content to have and they also help Google to get to know what your business is about as well. 
'How to find a therapist that specialises in…'The first one of these blog posts that I think you should create straightaway is ‘How to find a therapist that specialises in…’ and then insert your specialism. So in this article, you're going to...