Ethical marketing in private practice. Scarcity, should we use it?

Links for this episode: 
Instagram: https://www.instagram.com/rosiegilderthorp/ (@rosiegilderthorp)
https://psychologybusinessschool.com/the-business-of-psychology/using-youtube-to-reach-more-people-with-dr-clare-roberts/ (The Business of Psychology: Episode 59: Using Youtube to reach more people with Dr Clare Roberts)
https://psychologybusinessschool.com/the-business-of-psychology/how-to-make-social-media-videos-that-people-want-to-watch-with-allison-puryear/ (The Business of Psychology: Episode 45: How to make social media videos that people want to watch with Allison Puryear )
https://psychologybusinessschool.com/the-business-of-psychology/how-to-launch-an-online-course-as-a-psychologist-with-dr-marianne-trent/ (The Business of Psychology: Episode 68: How to launch an online course as a psychologist with Dr Marianne Trent)
Full show notes for this episode are available athttps://psychologybusinessschool.com/the-business-of-psychology/ ( The Business of Psychology)
Welcome to today's episode of the Business of Psychology. Today is a bit of a different episode because I wanted to dive into an ethical issue which I hear talked about in the online marketing space all the time. It's become fashionable to talk about ethical marketing and having integrity and authenticity in your marketing, but this is something which has concerned us from the minute we set up our businesses; I don't know any psychologist, therapist or counsellor that wasn't worried about the ethics of their marketing before they started in private practice. It's the thing which tends to hold us back, in fact, from actually making any progress in our businesses, because we're so, so concerned about it. So it's been interesting to me to watch the rest of the online business space having a bit of an awakening about some of the tactics which are commonly used in digital marketing in particular, and for a lot of my friends who work in other industries to be coming to me and saying, you know, ‘Is this okay?’ ‘What's the psychology behind this, and should I be using it?’ I've been having those conversations a lot over the past year with colleagues in other industries, and I decided that I wanted to hear other people's opinions, so I took some of these concepts had a look at the behavioural science behind them, the psychology of why they work, and took that to the Psychology Business School membership. Every eight weeks or so we have what I call an ethical marketing clinic, where we talk about one of these concepts in a bit of depth and think about possible use cases, when it could be a good thing, when it could go a bit wrong if psychologists and therapists started using it, and then finally, we examine it against some of our professional bodies standards. I typically use the British Psychological Society ethical framework, because that's the one that I know the best, but we will, in the future, be looking at some other professional bodies guidance as well.  
The first topic that I brought to one of those clinics was scarcity marketing, and that's because this is something that I see really, really frequently in the digital marketing space and that I know, if you've done any business or marketing course outside of Psychology Business School, you're very likely to be quite strongly encouraged to use. I know, particularly when I did some training in business (this is going back a little while now) but I was actually made to feel quite stupid when I said I'm not sure that I feel comfortable doing this, and was basically told that I didn't have the instinct for business, that I wasn't ever going to be successful if I didn't get my head around using some of these tactics. I stuck to my guns and after one experiment with it which I'm not too proud of, and I think I've shared on the podcast before that I did put out an email sequence when I first started promoting my first...