If you're the least bit unconventional, sooner or later you'll be advised to brand yourself as a maverick, renegade or rebel. t  That's a really bad idea, because it... ...violates the "show don't tell" rule. Real mavericks don't have to explain who they are. ...doesn't communicate a benefit ...may actually backfire.  Understanding the pitfall of this branding approach will highlight principles of branding we often fail to recognize. This is a fun podcast with some helpful tips for branding your business ...which is different from branding like the big guys.