Just after I recorded this podcast, a marketing coach popped up in my inbox with advice to share your story of personal trauma. Yep, another Cringe of the Day. You can't miss the Harry & Meghan story, which is one big cringe for many of us. But if you pay attention, you'll see many successful business owners who are doing the same thing: baring their souls because they think it's a wise move. And where do they get their insights? From coaches like the one who just popped up. They tell you to share your personal stories...and sometimes it's hard to say no.  Harry & Meghan have publicists, interviewers, and ghostwriters egging them on. Ordinary business owners have to contend with podcast hosts, bloggers, and event organizers.   This podcast episode highlights 3 mistakes that are so easy for business owners to make. And you'll learn what to do instead, namely, tell a story that supports your brand and plays to your strengths. Download my free report on branding: http://mycopy.info/brandsteps Ask me about one-on-one consulting to tell your story and grow your business.