A lot of copywriting guides promise to give you a set of "power words" to jazz up your copy and get better results. The truth is, you'll get more bang for the buck by starting with your power story. Not all "power words" will be powerful for your brand Stories  will help you relate directly to your clients and their stories.   This episode gives you a detailed example of how to start with a story and then go on to write compelling copy for your sales pages and landing pages. Copywriting becomes infinitely easier and delivers more results when you start with your story.