Business storytelling can be used to explain a concept, describe what you do, or show why you're so passionate about serving your clients. Business storytelling can also be used for "story-selling:" you craft your story to appeal to buyers and motivate them to take action. In this episode of Strategic Storytelling, you'll see an example of the way we can transform a "good enough" story into a strong story that delivers sales. We'll work with a story that was submitted to me by a workshop participant. The business owner (a financial executive - a corporate controller, to be exact) found a need for a product she could create. She needed a story to get prospective customers involved and motivated. Her first story was not bad...but you'll see what we did to make it even better. Don't forget to subscribe! Leave a rating and a review.  If you'd like to work with me to power up your story (or find the best one to use), we can begin with a Strategic Intensive program. Click here to learn more.  You can also work with me on writing your copy, where we incorporate stories. Click here to learn more about how I write or help clients write their own copy.  Download my FREE guide to the most common storytelling mistakes (and the one big fix for all three).