As you build a portfolio of business stories, business owners often come up against a challenge: you've got a story but the audience can't relate to the context. How do you get your audience involved in a story about an experience that feels unfamiiliar - even alien - to them?   That's a daily challenge for Neil Bardhan, a Philadelphia-based business storytelling consultant. In this episode, you'll hear Neil's own story, which integrates his background in science, drama, and storytelling. In a case study of a recent project, Neil explains exactly how he coaches ordinary people to tell their stories to an audience that's totally outside their world. He'll share very specific tips to make your story relatable to a broad audience.  Neil can be reached through his website, BardhanConsulting.com