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040 Why Storytelling Is Your Most Productive Small Business Planning Tool

040 Why Storytelling Is Your Most Productive Small Business Planning Tool

FromStrategic Storytelling


040 Why Storytelling Is Your Most Productive Small Business Planning Tool

FromStrategic Storytelling

ratings:
Length:
19 minutes
Released:
Jan 1, 2022
Format:
Podcast episode

Description

Anyone can make business plans - but turning business plans into business actions mean you need to believe you can do everything on your planning sheet. You need a clear picture of what you want your business to look like. You need that that "I can do it" belief and that "I'll enjoy making it happen" feeling.  Stories help you set goals that you're more likely to achieve, instead of an abstract wish list that looks good and gives you nothing but guilt. The truth is, the use of stories for planning has a long and respectable history. Scenario planning was used in WWII to anticipate the unthinkable.  In this episode you'll discover why stories are particularly effective for small business planning and the 3 kinds of stories you can use as you plan your own business. Content is based on my book Grow Your Business One Story At A Time - http://mycopy.info/kbstory - Free with Amazon Kindle Unlimited.  
Released:
Jan 1, 2022
Format:
Podcast episode

Titles in the series (100)

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!