You run a small service-based business and you want to recognize the holidays. The big brands (such as cola drinks, sportswear, and beer) share heart-warming stories with universal impact. You need stories that resonate with prospective clients and reinforce your personal brand. This episode tells you exactly how to do this...with some general holiday marketing tips at the very end.  Story archetypes: http://cathygoodwin.com/arch Blog version: http://cathygoodwin.com/holidaycopy Copywriting with stories: http://mycopy.info/storybrand