Small businesses can be urged to come up with a catchy headline, slogan or product name. But what does a "catchy" slogan do for us?? For a big brand of cola or sportswear, a catchy tag line may stand out. Small businesses don't have time. Clients make decisions by clicking a mouse. They don't see our ads on television and magazines. We have to go for "persuasive," even "profitable" content.  Instead of being catchy, focus on entering the conversation in your client's mind. I explain more in my free report -  http://cathygoodwin.com/baggage Don't forget to leave a rating and a review - help the podcast continue to grow!