18 min listen
044 Middle Bear Branding: Between Cookie Cutter and Far Out Extreme
044 Middle Bear Branding: Between Cookie Cutter and Far Out Extreme
ratings:
Length:
20 minutes
Released:
Jan 22, 2022
Format:
Podcast episode
Description
Small service businesses walk a fine line in branding. They don't want to blend in with everyone else (like "little boxes" of the famous song). But sometimes it's tempting to go to the other extreme: an original name to describe your service. The middle bear approach - not too hot or too cold - begins by telling a story that resonates with your client's story. We're all hard-wired to categorize. Your challenge is to help the client find a way to understand what you do, yet differentiate from the competition. That's what we cover in this episode. The free ebook mentioned is http://cathygoodwin.com/baggage
Released:
Jan 22, 2022
Format:
Podcast episode
Titles in the series (100)
012 Create Marketing Content That Appeals To Your Audience's Values: No need for manifestos: your stories show what you stand for. by Strategic Storytelling