You share "your story" -- especially a personal story--and you get backlash. Often that story will be the *one* story your audience will hear about you. You're judged (fairly or not) by that one story.  Inspired by the Ted Talk, Danger of a Single Story, this episode shows why you need to realize that any story can become your branding story. You'll be identified by the story, which can become distorted.  Your audience reviews your story through the lens of their backstory. I have a free report on finding your client's backstory - http://cathygoodwin.com/baggage  Some unusual examples here! Tell me what you think.  Please leave a rating and review - preferably on Apple - and share widely.